Nike Reports Q4 Earnings Beat Amid China Challenges and Cautious Outlook
Nike reported fiscal fourth-quarter results exceeding Wall Street expectations, driven by improved inventory management, stronger wholesale demand, and growth in North America. However, sales in Greater China declined sharply amid weak consumer demand and competition. The company’s direct-to-consumer segment faced challenges, and its outlook for fiscal 2027 remains cautious, with expected sales declines and tariff impacts weighing on margins. Investor concerns about the gradual recovery contributed to a decline in Nike’s stock.