
India's Generation X, aged 45-60, is projected to spend over USD 500 billion on goods and services by FY30, driven by rising per-capita consumption, according to a RedSeer report. Preventive healthcare spending is expected to reach USD 73 billion, growing at 17% CAGR, while nutraceuticals may hit USD 20 billion with 25% CAGR growth. This cohort prioritizes longevity, wellness, premium beauty, and quality experiences, influencing India's retail premiumisation and brand loyalty trends.
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