The Indian government has launched a Rs 4,531 crore Market Access Support (MAS) scheme, part of a larger Rs 25,060 crore Export Promotion Mission (EPM). This initiative, approved by the Union Cabinet, aims to bolster international market access for exporters, particularly MSMEs and first-time exporters. Financial and institutional support will be provided for trade fairs, buyer-seller meets, and trade delegations. A minimum of 35% MSME participation is mandated, with a focus on new geographies and smaller markets to encourage export diversification. A three-to-five-year calendar of events will be published in advance.