India's management consulting sector, historically led by multinational firms, is witnessing a gradual rise of homegrown players. This shift is driven by evolving government priorities and the expansion of digital governance and institutional reforms, creating opportunities for domestic firms with deep local knowledge. These Indian-owned firms increasingly focus on policy execution and program implementation, combining technical expertise with on-ground familiarity. Primus Partners, founded around 2019-2020, exemplifies this trend, supporting government-led reforms with an execution-heavy consulting model.