India's Quick-Commerce Platforms Drop 10-Minute Delivery Promises Amid Worker Safety Concerns

India's government has urged quick-commerce platforms like Blinkit, Swiggy, and Zepto to remove their 10-minute delivery promises, citing concerns over delivery workers' safety and well-being. Despite the removal of such branding, riders report ongoing pressure to deliver quickly due to app-driven incentives and competition. Gig workers and activists welcome the move as a step toward safer working conditions, while platforms continue to operate fast deliveries amid economic challenges and consumer demand. Surveys indicate mixed consumer support for ultra-fast deliveries, emphasizing medicines and essentials over speed.