A customer in Uttar Pradesh claims he was assaulted by retail store staff after an argument over billing. The customer alleges he was dragged into a room, locked, and beaten by 10-12 employees. However, a viral video purportedly shows the customer slapping a staff member, with some bystanders suggesting he initiated the altercation. Police have registered a case based on the customer's complaint and are investigating, with the store staff also reportedly preparing a counter-complaint.