The District Employment and Career Guidance Centre in Madurai has launched a free coaching program for competitive exams at Madurai Kamaraj University College. The initiative aims to raise awareness and provide early, structured preparation for exams like TNPSC, UPSC, and SSC, encouraging students to begin during their degree courses. Officials emphasized the need for disciplined preparation, mental focus, and strategic planning beyond academic marks to succeed in these highly competitive recruitment processes.