China is experiencing a significant increase in museum visitors, with numbers quadrupling to 7,000 museums attracting 1.5 billion visits annually. This surge contrasts with a previous "museum boom" a decade ago, which saw many new museums remain empty. Today, popular museums are often crowded, requiring advance booking, and exhibition quality has improved, particularly for ancient artifacts. Recent events, including a scandal involving a former museum director, highlight the public's focus on museums as guardians of cultural heritage.