Actor Allu Arjun is expanding his business ventures with the launch of his premium multiplex, Allu Cinemas, in Kokapet, Hyderabad. The multiplex will feature a large Dolby Cinema screen and luxury seating, aiming to cater to audiences in developing areas like Kokapet, Gandipet, Narsingi, and the Financial District. Promotional advertisements are planned before its Sankranthi launch, highlighting Arjun's active involvement in his diverse professional commitments beyond acting.