Kriti Sanon's Raksha Bandhan Ad Draws Mixed Reactions Over Outfit and Concept
Actress Kriti Sanon faced social media backlash for her appearance in a Raksha Bandhan advertisement by jewellery brand GIVA, where she wore an off-white bralette-style blouse paired with a cape and draped skirt. The ad also featured her tying a rakhi to a dog, which sparked debate. Critics questioned the outfit's appropriateness for the traditional festival and the inclusion of the pet, while some defended the modern interpretation and called for less judgment on women's clothing choices.
First-hand measurement across 6 sources
We measured how 6 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is negative (36/100). Lens Score 31/100.
Outlets measured: moneycontrol, indiatoday, news18, ndtv, freepressjournal, english. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (28–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
english broke this story on 23 Aug, 02:22 am. Other outlets followed.