Shah Rukh Khan Tops 2025 India Celebrity Brand Value Rankings
Shah Rukh Khan has become India's most valuable celebrity brand in 2025, with a valuation of approximately USD 177.9 million, according to Kroll's report. He rose from third place in 2024, driven by expanded endorsements and strong digital presence despite limited recent film releases. Ranveer Singh ranked second, surpassing Virat Kohli, who slipped to third. Other top celebrities include Sachin Tendulkar, MS Dhoni, Alia Bhatt, and Deepika Padukone. The combined brand value of India's top 25 celebrities declined by 3.7% to around USD 2 billion, reflecting shifts in endorsement dynamics and growing digital influence.
First-hand measurement across 10 sources
We measured how 10 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (62/100). Lens Score 32/100.
Outlets measured: thefinancialexpress, economictimes, timesnow, indianexpress, indiatoday, english, thefinancialexpress, thefinancialexpress, and 2 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 5 Aug, 08:34 am. Other outlets followed.