Shah Rukh Khan Tops India's Celebrity Brand Value Rankings in 2025
Shah Rukh Khan has become India's most valuable celebrity brand in 2025, with a brand value of $177.9 million, rising from third place in 2024. Ranveer Singh retained second place, while cricketer Virat Kohli slipped to third. The combined brand value of India's top 25 celebrities is estimated at $2 billion, down 3.7% from the previous year. The rankings reflect growing digital endorsements, with many celebrities increasing their digital presence and brand partnerships. Female celebrities like Alia Bhatt and Deepika Padukone remain prominent among the top earners.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (60/100). Lens Score 32/100.
Outlets measured: thefinancialexpress, thefinancialexpress, businessstandard, mint. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–68/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
mint broke this story on 5 Aug, 08:34 am. Other outlets followed.