Netflix is significantly increasing its investment in Korean content, with a $2.5 billion investment since 2023 fueling the global popularity of K-dramas and reality shows. Building on the success of hits like 'Squid Game,' the streaming service plans to release dozens of new original K-dramas and reality shows in 2026. These upcoming releases span various genres, including romance, fantasy, and comedy, featuring established stars and new narratives, indicating a continued strong focus on Korean entertainment.