Apple's Diwali 2026 Campaign Features Juhi Chawla in Reimagined Roop Suhana Lagta Hai
Apple's Diwali 2026 campaign, 'Step Into the Light,' features actress Juhi Chawla recreating her 1994 song 'Roop Suhana Lagta Hai' with a contemporary folk reinterpretation. Shot entirely on the iPhone 18 Pro at Rajasthan's Tijara Fort, the film showcases traditional Indian textiles and dance, highlighting the smartphone's low-light capabilities. While praised for its visual grandeur and nostalgic appeal, the campaign has also faced criticism online for its portrayal of Indian culture, with some viewers calling it stereotypical.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (61/100). Lens Score 33/100.
Outlets measured: indiatoday, economictimes, thetribune, deccanherald. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (52–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
deccanherald broke this story on 6 Nov, 03:30 pm. Other outlets followed.