Meghalaya's Me-Gong Festival in Tura has become a significant cultural showcase, blending tradition and modernity to celebrate Garo identity and heritage. The annual event attracts tens of thousands of visitors and features both local performers and international artists, including musicians like Blue, Julian Marley, and Indus Creed. Chief Minister Conrad K. Sangma views the festival as a strategic initiative to foster an ecosystem where art and culture drive economic development.