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Prime Video India Expands Korean Content with Multi-Year CJ ENM Deal

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Prime Video India Expands Korean Content with Multi-Year CJ ENM Deal

Analysed 27 Jul 2026·3 sources analysed·India·Entertainment
Prime Video India Expands Korean Content with Multi-Year CJ ENM DealPreviousNext

Prime Video India has signed a multi-year distribution deal with South Korea's CJ ENM to expand its Korean content offering. Over the next two years, more than 100 Korean titles, including 26 new shows like Yumi's Cells Season 3 and My Dearest Nemesis, will be available with English subtitles and dubbing in Hindi, Tamil, and Telugu. This partnership aims to cater to the growing popularity of Korean dramas in India by providing diverse genres and fan-favorite titles at no extra cost to Prime members.

Sentiment
76%
TBN's observations

First-hand measurement across 3 sources

We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 34/100.

Outlets measured: news18, wion, indiatvnews. See how each one headlined and framed the same story in the source comparison below.

AI analysis of 3 sources · Published under editorial oversight by The Balanced News
Analysed 27 Jul 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Sentiment — Positive (76/100)

Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.

Coverage timeline

indiatvnews broke this story on 27 Jul, 10:16 am. Other outlets followed.

27 Jul, 10:16 am3 sources · 77 min27 Jul, 11:33 am
AI analysis by the TBN Bias Engine · beat methodology byAniket Awate· Culture & Digital Media Writer· editorial standards byOjas Kale
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  1. 1
    indiatvnews27 Jul, 10:16 am
    Yumi's Cells 3 to My Dearest Nemesis: 100 Korean shows headed to Prime Video; will you have to pay extra? - India TV News
  2. 2
    wion27 Jul, 11:18 am
    More K-dramas, more Hallyu: Prime Video India expands partnership with CJ ENM
  3. 3
    news1827 Jul, 11:33 am
    Prime Video India inks multi-year deal with Korea's CJ ENM for Korean shows

Who's involved

Institutions and figures named across source coverage.

Corporate
CJ ENMPrime Video India

Story context

Category
Entertainment
Location
India
Sources analysed
3
Last analysed
27 Jul 2026
Key entities
Yumi's CellsAmazon Prime VideoKorean languageIndiaCJ ENMKorean dramaVideo on demandWorld Wide WebStreaming mediaSouth KoreaSubtitlesTelugu language