Telugu cinema is focusing on regaining audience interest in 2026 by prioritizing engaging scripts and audience value. The year's anticipated releases include Sandeep Reddy Vanga's 'Spirit' starring Prabhas, and Maruthi's 'The Raja Saab,' a horror fantasy also featuring Prabhas. The Sankranti festival season will see multiple film releases, including collaborations with prominent actors like Chiranjeevi and Venkatesh. SS Rajamouli and Mahesh Babu's 'Varanasi' is slated for a 2027 release.