Actor Ranbir Kapoor has launched his fashion brand, ARKS. Contrary to speculation, Kapoor clarified that the brand's name is not an acronym for his wife Alia Bhatt or daughter Raha. He explained that ARKS initially stood for 'A Ranbir Kapoor Shoe' and later 'Ranbir Kapoor Studio,' but ultimately, the name was chosen because it 'just fit' and didn't require a specific meaning. Kapoor also shared that his brother-in-law, Bharat Sahni, is a manufacturer for the brand and allowed them to use his factory space.