Sooraj Barjatya Discusses Storytelling and Marketing Trends in Film and Streaming

Veteran filmmaker Sooraj Barjatya, known for family dramas, has transitioned to streaming with his new series Sangamarmar, which explores a 25-year relationship without marriage. He emphasizes that storytelling remains central across mediums but expresses concern that marketing and box office pressures increasingly influence creative choices in the film industry. Barjatya appreciates streaming platforms like Jio Studios for enabling deeper narratives beyond traditional formats and allowing diverse stories beyond commercial constraints.