Uttar Pradesh is experiencing a cinematic boom, with Varanasi, Lucknow, and Prayagraj set to feature prominently in major Bollywood and OTT releases throughout 2026. Line producers and actors highlight the increasing exploration of diverse locations within the state, including Lucknow's outskirts and areas like Malihabad, for various film and series productions. This trend indicates a growing interest in UP as a filming destination.