Challenges and Growth in India's Regional Streaming Content and Platforms

India's streaming landscape is evolving with increased demand for regional content, yet small-budget films in languages like Kannada, Malayalam, and Marathi face challenges securing streaming deals, often remaining unreleased or delayed. While major platforms like Netflix, Prime Video, and JioHotstar invest in regional originals, dubbed southern films have seen mixed success outside their markets. Netflix India, celebrating a decade, has influenced viewing habits and stardom, growing its subscriber base and revenue despite competition and premium pricing perceptions.