Television producer Ektaa Kapoor has publicly criticized Zee TV's decision to use the title "Pavitra Rishta" for a new show, calling it "terrible ethics" and "intellectual bankruptcy." Kapoor, who produced the original popular series starring Ankita Lokhande and the late Sushant Singh Rajput, expressed her disapproval on Instagram. The new show, set to premiere in February 2026, will feature Abrar Qazi and Priyanshi Yadav in lead roles.