Several Indian celebrities, including Amitabh Bachchan and Aishwarya Rai, have sought legal protection for their personality rights in 2025. They approached courts, primarily the Delhi High Court, to prevent unauthorized use of their images, voices, and personas for deepfakes, AI-generated content, and advertisements. This surge in legal action highlights the growing concern over digital exploitation and the evolving concept of personality rights in the age of AI and social media.