In 2025, Indian pop music, or I-pop, experienced significant growth, with emerging artists gaining traction on charts and social media. Aditya Rikhari's 'Sahiba' became the longest-running non-film song on Spotify India charts. Other artists like Sai Abhyankkar with 'Vizhi Veekura' and Rakhoo with 'Yeno Ondru' also saw viral success. Young group Outstation opened for Akon in Mumbai, indicating a rising independent music scene that is increasingly being embraced by listeners.