Quick-commerce platform Blinkit revealed that students from IIM-Ahmedabad ordered over 60,000 printouts in 2025, averaging more than 165 daily. This statistic, highlighted on a Blinkit billboard with the caption "Tum toh chhap rahe ho," has gone viral, humorously reflecting the intense academic workload of MBA students. The company also noted XLRI Jamshedpur ordered twice as many mixers as IIM Calcutta, adding to its relatable year-end campus recap campaign.