Vijay Deverakonda and Rashmika Mandanna's Manyavar Campaign Surpasses 300 Million Views

The celebrity-led campaign featuring Vijay Deverakonda and Rashmika Mandanna for ethnic wear brands Manyavar and Mohey has surpassed 300 million views across social media platforms within three days. Executed by Prachar Communications, the campaign achieved over 8 million organic likes, 4 lakh shares, and high engagement rates of 7-8%, marking a significant digital moment during India's wedding season. The integrated rollout included digital, cinema, print, and outdoor media, leveraging the actors' chemistry and festive themes to engage over 250 million users.