JioStar Executive Discusses Khatron Ke Khiladi Return and Bigg Boss Format Changes

JioStar's Alok Jain discussed the return of 'Khatron Ke Khiladi' post-IPL, expected between June and August. He explained the decision to merge Bigg Boss OTT into the main Bigg Boss show, citing a unified viewing audience across TV and digital platforms. Jain emphasized a screen-agnostic approach to maximize reach and stated future Hindi Bigg Boss seasons will be singular, available on both mediums, aiming for global format creation.