Aditi Rao Hydari Discusses Impact of Paid Negativity and Misinformation in Entertainment

Actor Aditi Rao Hydari, nearly two decades into her career, highlights the rise of 'paid negativity' and agenda-driven narratives on digital platforms, which she says have intensified the spread of misinformation and made the entertainment environment more challenging. While acknowledging that smear campaigns are not new, she notes the increased speed and scale of such negativity today. Hydari emphasizes maintaining perspective, crediting her mother's advice to stay centred amid criticism. She also reflects on the unpredictability of commercial success despite critical acclaim in recent projects.