Aditya Birla Group Chairman Kumar Mangalam Birla appeared on Kaun Banega Crorepati 17, sharing insights into his family's close relationship with the Tata family. He highlighted the strong bond between JRD Tata and his grandfather, and Ratan Tata and his father, Aditya Vikram Birla. Birla noted that his family once held more shares in some Tata companies than the Tatas themselves, underscoring mutual trust. Host Amitabh Bachchan also spoke about Ratan Tata's humanitarianism and simple life, recalling their work on government projects.