Aditya Birla Group Chairperson Kumar Mangalam Birla appeared on Kaun Banega Crorepati Season 17, winning Rs 12.5 lakh. He shared anecdotes about his family's legacy and close ties with the Tata family. Birla recounted how Ratan Tata offered support after his father Aditya Birla's untimely death, stating, 'you have a friend in me.' He also mentioned his grandfather's friendship with JRD Tata, highlighting a historical trust and bond between the two business families.