Priya Cinema in Kolkata, a single-screen theater, has sustained its popularity by blending technological upgrades with a focus on Bengali nostalgia and a diverse film selection. Managed by the Dutta family, who have historical ties to filmmaking including backing Satyajit Ray's work, the cinema targets a middle-class audience. Directors emphasize the need to attract younger patrons by offering multiplex-like facilities while preserving its unique identity.