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Imtiaz Ali's Main Vaapas Aaunga Gains Momentum with Strong Word of Mouth and Box Office Growth

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Imtiaz Ali's Main Vaapas Aaunga Gains Momentum with Strong Word of Mouth and Box Office Growth

Analysed 1 Jul 2026·241 sources analysed·Sargodha, Pakistan·Entertainment
Imtiaz Ali's Main Vaapas Aaunga Gains Momentum with Strong Word of Mouth and Box Office GrowthPreviousNext

Imtiaz Ali's film Main Vaapas Aaunga, a Partition-era love story starring Naseeruddin Shah, Diljit Dosanjh, Sharvari, and Vedang Raina, experienced a slow box office start but gained significant momentum through strong word of mouth and positive reviews. The film saw a 130% jump in its second week, with increased screenings and audience appreciation across multiple cities. Industry figures like Shekhar Kapur and Alia Bhatt praised the film, while Ali personally thanked audiences during theatre visits. The film has grossed over Rs 40 crore worldwide, highlighting its emotional impact and steady box office growth.

TBN's observations

First-hand measurement across 15 sources

We measured how 15 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (78/100). Lens Score 28/100 — low public interest.

Outlets analysed (first-hand measurement by TBN's Bias Engine):

  • timesnow— balanced framing, positive sentiment
  • news18— balanced framing, positive sentiment
  • thetribune— balanced framing, positive sentiment
  • wion— balanced framing, positive sentiment
  • timesnow— balanced framing, positive sentiment
  • mint— balanced framing, positive sentiment
  • indianexpress— balanced framing, positive sentiment
  • thetelegraph— balanced framing, positive sentiment
Political Bias
0%100%0%
Sentiment
78%
AI analysis of 15 sources · Published under editorial oversight by The Balanced News
Analysed 1 Jul 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 241 sources
● Left 0%● Center 100%● Right 0%

The article group presents a largely neutral perspective focused on the film's commercial performance and audience reception. Coverage includes viewpoints from the filmmaker, actors, industry peers, and critics without political framing. The narrative centers on artistic merit and box office data, reflecting industry and audience appreciation rather than political discourse.

Sentiment — Positive (78/100)

The overall sentiment across the articles is positive, emphasizing the film's emotional resonance, growing popularity, and box office turnaround. Expressions of gratitude from the cast and supportive comments from industry figures contribute to an optimistic tone. While acknowledging the film's slow start, the coverage highlights its success and audience connection, resulting in a predominantly favorable sentiment.

How 15 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

Reviewed byAniket Awate· Culture & Digital Media Writer· Edited byOjas Kale
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SourceTheir headlineBiasSentiment
timesnowMain Vaapas Aaunga An 'Emotional Upheaval' For Shekhar Kapur: Like Diljit Dosanjh I Too Went Back To Lahore...CenterPositive
news18Mahesh Bhatt Lauds Imtiaz Ali's Main Vaapas Aaunga, Calls It An 'Act Of Rebellion'CenterPositive
thetribuneMahesh Bhatt hails 'Main Vaapas Aaunga' success - The TribuneCenterPositive
wionMahesh Bhatt celebrates Main Vaapis Aaunga's success with a heartfelt note to Imtiaz AliCenterPositive
timesnowMain Vaapas Aaunga: Mahesh Bhatt Says Imtiaz Ali Film Was 'Declared Dead On Arrival', Reacts To Box Office ComebackCenterPositive
mintMain Vaapas Aaunga: Imtiaz Ali's movie achieves what even Dhurandhar could not Box office collection MintCenterPositive
indianexpress'Main Vaapas Aaunga is an act of rebellion,' says Mahesh Bhatt, compares it to Arth, ZakhmCenterPositive
thetelegraphMahesh Bhatt praises Imtiaz Ali's 'Main Vaapas Aaunga' after box office turnaroundCenterPositive
hindustantimesMahesh Bhatt praises Imtiaz Ali's Main Vaapas Aaunga after box office turnaround: 'Many had declared it dead on arrival'CenterPositive
news18Main Vaapas Aaunga Box Office Day 17: Imtiaz Ali's Romantic Drama Hits Rs 70 Crore MilestoneCenterPositive
indianexpressMain Vaapas Aaunga worldwide box office collection day 17: Imtiaz Ali, Diljit Dosanjh's film beats Jab We Met, crosses Rs 70 crCenterPositive
timesnowMain Vaapas Aaunga Box Office Collection Day 17: Imtiaz Ali Film Crosses Rs 70 Crore GloballyCenterPositive
republicworldBox Office: Main Vaapas Aaunga Beats Cocktail 2 Collection On Sunday, Earns More In Its 3rd Weekend Than 1st And 2nd Weekends Despite Welcome 3 ReleaseCenterPositive
indianexpressSharvari, Vedang Raina hug at Main Vaapas Aaunga screening; film earns Rs 64 crCenterPositive
ndtvSharvari And Vedang Raina Watch i Main Vaapas Aaunga i With Fans: 'Some Stories Don't End When The Credits Roll'CenterPositive

Coverage timeline

ndtv broke this story on 28 Jun, 11:12 am. Other outlets followed.

  1. 1
    ndtv28 Jun, 11:12 am
    Sharvari And Vedang Raina Watch i Main Vaapas Aaunga i With Fans: 'Some Stories Don't End When The Credits Roll'
  2. 2
    indianexpress28 Jun, 03:04 pm
    Sharvari, Vedang Raina hug at Main Vaapas Aaunga screening; film earns Rs 64 cr
  3. 3
    republicworld28 Jun, 03:44 pm
    Box Office: Main Vaapas Aaunga Beats Cocktail 2 Collection On Sunday, Earns More In Its 3rd Weekend Than 1st And 2nd Weekends Despite Welcome 3 Release
  4. 4
    timesnow29 Jun, 03:48 am
    Main Vaapas Aaunga Box Office Collection Day 17: Imtiaz Ali Film Crosses Rs 70 Crore Globally
  5. 5
    indianexpress29 Jun, 04:21 am
    Main Vaapas Aaunga worldwide box office collection day 17: Imtiaz Ali, Diljit Dosanjh's film beats Jab We Met, crosses Rs 70 cr
  6. 6
    news1829 Jun, 06:00 am
    Main Vaapas Aaunga Box Office Day 17: Imtiaz Ali's Romantic Drama Hits Rs 70 Crore Milestone
  7. 7
    hindustantimes30 Jun, 02:46 am
    Mahesh Bhatt praises Imtiaz Ali's Main Vaapas Aaunga after box office turnaround: 'Many had declared it dead on arrival'
  8. 8
    thetelegraph30 Jun, 04:00 am
    Mahesh Bhatt praises Imtiaz Ali's 'Main Vaapas Aaunga' after box office turnaround
  9. 9
    indianexpress30 Jun, 05:20 am
    'Main Vaapas Aaunga is an act of rebellion,' says Mahesh Bhatt, compares it to Arth, Zakhm
  10. 10
    mint30 Jun, 05:32 am
    Main Vaapas Aaunga: Imtiaz Ali's movie achieves what even Dhurandhar could not Box office collection Mint

Lens Score breakdown

28/100
Public interest8/100
Coverage gap90%

Well-covered story — coverage matches public importance.

Story context

Category
Entertainment
Location
Sargodha, Pakistan
Sources analysed
241
Last analysed
1 Jul 2026
Key entities
Naseeruddin ShahDiljit DosanjhMahesh BhattBox officeAlia BhattFilmIndiaImtiaz Ali (director)FilmmakingVariety (magazine)DramaArth (film)