
Actress Tamannaah Bhatia marks 20 years in the film industry by launching Tamannaah Fine Jewellery, a bootstrapped brand with a flagship store in Mumbai and plans for expansion to other cities. The line features 14kt and 18kt gold pieces with natural diamonds and gemstones, priced between Rs 90,000 and over Rs 11 lakh. Tamannaah emphasizes the cultural and investment value of fine jewellery and highlights the use of natural diamonds over lab-grown alternatives. The brand's first collection includes five lines, with recent additions themed around diamond hearts.
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