Sahira Nair, Head of Hindi Scripted Series for Prime Video India, outlined the platform's criteria for greenlighting scripts. She emphasized the importance of diversity across genres, including crime, thrillers, horror, supernatural, and romance, to cater to a global audience. Nair stressed that authenticity is the core driver, ensuring that the chosen story and its world feel genuine, rather than relying on superficial elements like cliffhangers or manufactured twists to excite viewers.