iQIYI is set to launch its first global offline entertainment park, iQIYI LAND, in Yangzhou, China, on February 8, 2026. The park aims to bring Chinese stories to life through technology, offering immersive experiences with interactive zones, live performances, and IP-exclusive retail. The popular group "Shigeqintian" has been named global ambassadors. Ticket presales begin January 16, with the park opening in time for Chinese New Year celebrations.