MTV India, a significant cultural force for 1990s and early 2000s Indian youth, is reportedly shutting down as part of global restructuring by parent company Paramount Global. While the channel had already shifted from music to reality shows, the move reflects the broader decline of traditional music television due to the rise of digital platforms like YouTube and Spotify. This closure signifies the end of an era for many who grew up with MTV as their primary introduction to global pop culture and music discovery.