In 2025, the Indian film industry invested over Rs 250 crore in creator-led marketing campaigns, including influencer tie-ups and user-generated content. Approximately 60-70% of films utilized these promotions, generating over 2 billion engagements and 610,000 posts across social platforms. This trend, encompassing Bollywood, Kollywood, and other regional cinemas, has made creator content a significant driver of movie hype and audience engagement.