Zomato Uses Saif Ali Khan's Viral Ghee Moment for Pun-Filled Delivery Bags Campaign
Zomato launched a marketing campaign featuring delivery bags with pun-filled slogans inspired by Saif Ali Khan's viral moment on Kaun Banega Crorepati, where he won a two-year supply of Gowardhan Ghee. The campaign includes phrases like "Extra ghee just to be Saif" and "Drive on the Saif side," drawing on the actor's enthusiastic reaction that became a popular internet meme. The initiative received positive attention on social media, with users and Govardhan Ghee joining the playful trend.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: ndtv, indiatoday. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
indiatoday broke this story on 27 Oct, 03:19 pm. Other outlets followed.
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