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After an 11-year hiatus, IMAX is returning to Hyderabad through a deal with Mahesh Babu's AMB Cinemas, which plans to open three IMAX theatres. The first venue, AMB Classic Victory, is expected to launch by the end of 2026, ahead of the April 2027 release of S.S. Rajamouli's film Varanasi starring Mahesh Babu, Prithviraj Sukumaran, and Priyanka Chopra. Additional locations are planned for 2028, marking a revival of the premium format in the city.
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 41/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
The articles primarily focus on entertainment industry developments without political framing. Coverage centers on business and cultural aspects of IMAX's return and Mahesh Babu's involvement, reflecting perspectives from cinema operators, film production teams, and fans. There is no evident political bias, as the story is presented as a commercial and cultural event.
The overall tone across the articles is positive and anticipatory, highlighting excitement among fans and industry stakeholders about the return of IMAX to Hyderabad. The coverage emphasizes the enhanced viewing experience and the upcoming film Varanasi, conveying enthusiasm without criticism or negative sentiment.
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.
| Source | Their headline | Bias | Sentiment |
|---|---|---|---|
| thetelegraph | IMAX returns to Hyderabad after 11 years with Mahesh Babu's AMB cinemas deal | Center | Positive |
| hindustantimes | Mahesh Babu's theatre to welcome IMAX back to Hyderabad after 11 long years; fans excited for Varanasi as Peddi misses | Center | Positive |
hindustantimes broke this story on 1 Jun, 01:45 pm. Other outlets followed.
Story is receiving appropriate media attention relative to public interest.
Institutions and figures named across source coverage.
