Nivin Pauly's horror-fantasy film, Sarvam Maya, has achieved significant box office success, crossing Rs 50 crore worldwide within nine days. Directed by Akhil Sathyan, the movie's strong word-of-mouth, particularly among family audiences, has driven its performance, marking a comeback for Pauly. While streaming giant Jio Hotstar is reported to have acquired the OTT rights, this has not yet been officially confirmed.