BigHit Music, the label behind BTS, has initiated legal action against individuals for spreading malicious content, including defamation, insults, false rumors, and AI-driven misinformation. The company is pursuing legal proceedings across various Korean and international online platforms. This action follows recent concerns about artist safety, particularly regarding stalking incidents targeting member Jungkook, and the spread of rumors about members' private lives. BigHit maintains a strict, zero-tolerance policy against such online abuse.