Upsurge Labs Launches Ninefold Pictures with 250 Crore Investment in Entertainment
Upsurge Labs has launched Ninefold Pictures, committing over 250 crore rupees over the next 24 months to develop a film and media business. In partnership with Navaras Entertainment, the venture will focus on four verticals: Films Originals, Hybrid Cinemas, Music, and VFX Animation. Navaras aims to create culturally rooted stories under the Sanatanverse concept. Founded in 2022, Upsurge Labs is expanding from deep-tech innovation into entertainment, applying technology-driven approaches to content development and production.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 36/100.
Outlets measured: businessstandard, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 23 Oct, 09:46 am. Other outlets followed.