Amritsar's rustic charm, rural scenery, and accessible heritage have long attracted filmmakers, particularly from Bollywood. The city's rich history of nurturing film talent further enhances its appeal. In 2025, Amritsar saw significant activity with multiple big-budget shoots, including 'Border 2' and 'Kesari Chapter 2'. The success of local talent like Aneet Padda also drew industry attention, leading to increased scouting and talent exchange, solidifying Amritsar's status as a prominent cinematic destination.