Shah Rukh Khan's King Overseas Rights Sold for Rs 175 Crore; Birthday Promotions Underway
Shah Rukh Khan's upcoming film King, releasing on December 24, 2026, has reportedly set a new record with its overseas theatrical rights sold for Rs 175 crore to Phars Films. This deal surpasses previous Indian film overseas rights records and raises high box-office expectations. Ahead of SRK's 61st birthday on November 2, a special promotional asset, possibly a teaser or song featuring Deepika Padukone, is expected to be unveiled. Meanwhile, composer Anirudh Ravichander has stepped down due to scheduling conflicts, with Sachin-Jigar taking over music duties. Mumbai is abuzz with celebratory displays, including a giant screen at SRK's residence Mannat and a King-themed illumination on the Bandra-Worli Sea Link.
First-hand measurement across 15 sources
We measured how 15 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (64/100). Lens Score 28/100.
Outlets measured: indiatoday, timesnow, indianexpress, wion, wion, indiatvnews, news18, freepressjournal, and 7 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
timesnow broke this story on 1 Nov, 01:00 am. Other outlets followed.