Karan Johar Highlights Costly Oscar Campaign for Homebound, Emphasizes Passion Over Profit

Karan Johar, producer of Neeraj Ghaywan's film Homebound, discussed the costly Oscar campaign for the film, which has been shortlisted in the Best International Feature category for the 98th Academy Awards. Johar described the campaign expenses as a "bottomless pit" but emphasized that the effort was driven by passion and credibility rather than profit. Business partner Adar Poonawalla fully supported the campaign, focusing on the film's artistic value and opportunity despite the financial demands involved.