The article discusses the phenomenon of 'duplicate stars' or doppelgangers in Hindi cinema, noting their presence from past legends like Dev Anand and Madhubala to contemporary figures such as Amitabh Bachchan, Shah Rukh Khan, and Kareena Kapoor. These look-alikes often leverage their resemblance for virality, nostalgia, and live performances, sometimes even headlining films or performing in place of the original stars.