Pyjamas are emerging as a significant trend in high fashion, moving beyond casual loungewear to become a couture staple for New Year's Eve and party wear. Luxury brands like Dolce Gabbana, Marc Jacobs, Prada, and Fendi have incorporated pyjama-like silhouettes into their collections, featuring luxurious fabrics and embellishments. Celebrities such as Khushi Kapoor, Tamannaah Bhatia, and Jennifer Lopez have also embraced this trend, showcasing festive loungewear sets on social media.