
Despite digital saturation, print books are experiencing a resurgence, particularly in India where Gen Z is driving significant growth. This trend, fueled by online discovery and offline community engagement, indicates a deliberate return to tangible experiences. While global markets reported flat sales, India saw a 28.6% increase in 2025, with fiction sales rising 30.7% and Gen Z comprising 37% of print book volumes. This phenomenon highlights a generation discovering books post-internet.