Kesh King Launches 'Scalp First' Range Targeting Individual Scalp Needs
Kesh King, a hair-care brand by Emami Limited, has launched 'Scalp First,' a premium, gender-inclusive scalp-care range tailored to individual scalp needs. The range includes two targeted lines: Oily Scalp, featuring Moringa, Apple Cider Vinegar, and Detoxyscalp to address excess oil and related issues; and Dry Scalp, enriched with Moringa, Pomegranate, and Scalpcalmin to soothe dryness and flakiness. Available in shampoos, oils, serums, and mists, prices range from Rs 399 to Rs 499, emphasizing personalized scalp health.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: thetribune, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 19 Sept, 11:49 am. Other outlets followed.