Generation Z is significantly impacting the travel industry, constituting nearly 40% of global travelers. This demographic is characterized by their tech-savviness, eco-consciousness, and a strong desire for unique experiences. They are driving demand for spontaneous short-haul trips and immersive long-haul journeys, with a notable interest in spiritual travel and event-led itineraries. The travel and hospitality sectors are adapting by introducing innovations like bar check-ins and all-day breakfasts to cater to their preferences.